Yes, you read right this post is: Revamp Your Homepage to Gain More Traffic!
I rarely, rarely write on blogging. For one, I still feel really new at this. For two, even though my B.S. is in Education, I’m not great at explaining things. Except baking, I love to teach the boys about baking. For the most part, I get impatient and skip over steps.
But, I really felt compelled to write this after visiting numerous blogs that I find very difficult to navigate.
In general, your homepage is the first impression a reader gets when visiting your blog. Make the most of that visit.
The first thing I want you to do is look at your blog like it’s the first time you’ve ever visited it. Or, better yet, have a friend that hasn’t visited you blog look at it. Then answer these questions.
- Is it easy to navigate? Think of an old, random, unpopular post and try to find it. Can you? How long did it take?
- Is your website organized and the homepage well designed? On some sights that have a static homepage, I get stuck and don’t know where to go to find the content. If readers can’t find information, you have only seconds before they leave.
- How can readers communicate with you? Do you have a ‘Contact Me’ tab? Does it work? After a recent update, my contact form stopped working. Fortunately, a friend told me. Check these items often.
- Is information easy to find? Are tabs and categories labeled clearly?
- Do you have a search box? Does it work?
- Is your blog pleasant on the eyes? Are the colors compatible? Is the font easy to read, or is it curly and distracting? Is your sidebar too cluttered with ads?
- Are the widgets loading fast and properly? Or, are plugins and widgets slowing down your site? Check your site speed here.
- Can readers easily follow you or sign up for updates via email or RSS? You’re losing traffic if the answer is no! Have you checked the social media icons recently? Go ahead, click on them and see if they’re working. I’ll wait right here!
- Is your title, logo and tagline consistent with your brand? When people visit, do they immediately know who you are and what you’re about? Find artwork, illustrations and information that clearly and effectively communicate this.
- Are you using good quality, large pictures?
- Is the stats on your Sponsor page up to date? Can someone easily purchase ad space with you or contact you for information.
And, in completely unrelated news, when was the last time you backed up your blog? Of course, you should back up before any updates or major changes. I believe you should also update once a month, that way if anything *gasp* awful happens at least you will have only lost four weeks or less in content! I have a reminder set in my cell phone to remind me to back up. (I have a reminder in my phone on everything. If I lose my phone, I’d lose my mind!)
Look at your site objectively. A ‘no’ to any one of these questions, could mean your readers aren’t staying as long as you’d like on your blog. You work hard on the content, make sure your entire site, your entire brand reflects your hard work!